Leena Rinne

FranklinCovey Speaker

Leena Rinne

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“Ordinary happens. Extraordinary is a choice.”

Leena Rinne


Leena Rinne joined FranklinCovey’s consultant team with over 10 years of experience in international business and high level client relationship management.



Currently in her seventh year with FranklinCovey, Leena was part of the innovation team that developed FranklinCovey’s core productivity solution, The 5 Choices. Her area of interest focuses on how technology impacts productivity in today’s world. Leena was heavily involved with launching The 5 Choices, both in North America and around the world. She also collaborated with FranklinCovey’s productivity practice in launching The 5 Choices virtual certification site. She is also passionate about teaching Project Management and The 7 Habits of Highly Effective People.


Leena spent over 6 years as the FranklinCovey International Business Partner for Europe, Middle East and Africa. In this role, she was involved in the corporate strategy planning, operational support and financial reporting for over 25 FranklinCovey licensed partner offices. Her focus was the growth of FranklinCovey’s international business, achieved through licensee partner business strategy development and implementation. Leena also worked as the team lead for the International Business Partner team.


Prior to FranklinCovey, Leena worked in management in the telecommunications industry, where she was the Director of Training and the Director of Customer Relations at Touchfon International. Her responsibilities included managing both inbound customer care and high level account management teams. She was also responsible for new hire and ongoing associate training as well as client training.


Leena has a Master’s degree in Economics from The University of Utah.


With a strong love of music, Leena plays several instruments including the guitar, drums and the autoharp. A long time marathon runner, she loves spending time outdoors in Salt Lake City Utah, where she lives with her husband David and their twin daughters.

Books by Leena Rinne

The 5 Choices: The Path to Extraordinary Productivity

The time management experts at FranklinCovey share their five critical techniques for avoiding distractions and paying focused attention to our most important goals and tasks in our daily lives.

Every day brings us a crushing wave of demands: a barrage of texts, emails, interruptions, meetings, phone calls, tweets, blogs—not to mention the high-pressure demands of our jobs—that can be overwhelming and exhausting. The sheer number of distractions can threaten our ability to think clearly, make good decisions, and accomplish what matters most, leaving us worn out and unfulfilled.

Now FranklinCovey offers powerful insights drawn from the latest neuroscience and decades of experience and research in the time-management field to help you master your attention and energy management through five fundamental choices that will increase your ability to achieve what matters most to you. The 5 Choices is time management redefined for the twenty-first century: it increases the productivity of individuals, teams, and organizations and empowers you to make more selective, high-impact choices about where to invest your valuable time, attention, and energy.

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