Jim Huling

FranklinCovey Speaker

Jim Huling

Leadership icon
Sales Performance

“Where do you find people who are passionately committed to their work?

You find them working for leaders who are passionately committed to them.”

Jim Huling


Dynamic, inspirational, authentic – all accolades that clients have used to describe Jim Huling, Senior Consultant, at the conclusion of both his keynote messages and multi-day learning programs.



Jim’s career spans three decades of corporate leadership ranging from FORTUNE 500 organizations to privately-held companies, including more than a decade as CEO of an award-winning company recognized four times as one of the “25 Best Companies to Work for in America.”


As a CEO, Jim was one of the first to adopt The 4 Disciplines of Execution and used it to drive performance throughout the entire organization for almost five years. This real-world experience using the 4 Disciplines to address a variety of strategic and operational objectives uniquely enables Jim to help leaders and their teams get extraordinary results from these powerful principles.


Jim’s organizations have won national awards for customer service excellence and an outstanding culture, as well as numerous local and regional awards as a workplace of choice. In 2005, Jim was personally selected for the Turknett Leadership Character Award recognizing CEO’s who demonstrate the highest standards of ethics and integrity.

For the past four years, Jim has authored the nationally-syndicated column entitled The Business of Life published in SmartBusiness magazines around the country. Jim’s column, which offers practical advice on combining a successful career with a fulfilling personal life, was just awarded the 2008 Silver Medal for Excellence in Journalism by the American Society of Business Publication Editors.


Jim’s personal experience, and the clients with whom he works, represent a number of industries including banking and finance, technology, construction, business consulting, staffing, and telecommunications.


Jim holds a B.S. in Computer Science from the University of Alabama and a B.M in Music from Birmingham-Southern College. Jim serves on the Boards of two local companies, as well as the Siegel Institute for Leadership, Ethics, and Character.


Jim is most proud of his wonderful marriage of almost 30 years to his sweetheart, Donna, being Dad to two phenomenal young adults, Scott and Sarah, and “Papa” to his three grandkids.


Jim is an avid backpacker and a certified white-water rafting guide. He also holds a 3rd Degree Black Belt in Taekwondo and is currently training in Muay Thai Kickboxing with a former world champion.


Those who know Jim only through his business career would be surprised to learn that his college expenses were paid by countless weekend performances in a rock and roll band, and that his first career out of college was as an opera singer, including performances in Europe and New York.    

Books by Jim Huling

The 4 Disciplines of Execution: Achieving Your Wildly Important Goals

An insightful new book from the multimillion-copy bestselling author Sean Covey, Chris McChesney, Jim Huling and the FranklinCovey organization based on their work with hundreds of thousands of employees and large companies to unveil the essential disciplines proven to help businesses and individuals realize their most important goals.

Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities?

By the time it finally disappeared, it’s likely no one even noticed.

What happened? The “whirlwind” of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow! The 4 Disciplines of Execution can change all that forever.

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